The relationship between advertiser, publisher and customer lies at the bottom of affiliate marketing.
Affiliate Marketing is the term used to describe a form of online advertising which consists of rewarding an affiliate for referring a visitor or rewarding a customer for performing a desired action, such as making a purchase or subscribing to a newsletter. In a way, Affiliate Marketing can be regarded as free publicity for your page—a network of related websites directing customers to purchase from yours.
Affiliate campaigns have the best results when they are combined with Search Engine Optimization (SEO), Pay Per Click (PPC) campaigns, email marketing support and are well-suited for travel, retail, and service industries due to their timely research process/large-volume sales.
Effective Affiliate Marketing is not throwing a bunch of links at different website owners in the hopes that something will stick. It is a well-planned, specified effort intended to develop long-term relationships with third party websites, research industry-relevant websites with trusted pages and build up a valuable affiliate network for your website that will bring in quality, converted traffic.
In addition, successful Affiliate Marketing also involves certain business traits such as the ability to be flexible with commission values, especially during times when there is a slump in sales, because a higher commission will make affiliates work harder for you.
Affiliate Marketing Campaigns
Recruiting new affiliates
Selection of affiliate networks
Affiliate Rewards Program Management
Our case studiesSee all projects
“Simone l’ho scelto perché ho capito da come si presentava su Linkedin, dalla sua storia e dalle referenze che aveva le esatte caratteristiche che stavo cercando. Competenza completa nell’ambito del Digital Marketing, compreso comunicazione e copy writing. La scelta è stata confermata dal lavoro che gli è stato assegnato come resp. Digital marketing nelle mie due società EQM ed Fbrand. Eccellente professionista, ottimo conoscitore del Marketing strategico ed operativo a tutti i livelli: pianificazione, attuazione, controllo, consuntivazione e miglioramento. E’ per Fbrand ed EQM una delle migliori scelte attuate tra i professionisti selezionati negli ultimi 20 anni ed è determinante nel supporto al successo delle due mie società. Nel primo anno di lavoro ho ottenuto un +20% di traffico web per il sito Fbrand e un aumento da 100 a oltre 1.500 visite mensili per il sito di EQM che partiva praticamente da zero. Il tutto ha generato un incremento di circa il 30% medio mensile di richieste di contatto e preventivo oltre a un aumento di visibilità dei 2 brand.”
“Simone managed effectively and successfully media marketing activity and related campaignes for Nord Credit. He demonstrate deep skill and motivation on the job. This allowed the company to hardly grew in term of web leads and drove direct visibility, at national level, on TV, media and press release.”
Our affiliate management team can establish a clear understanding of your brand, proposition and products to help you outperform your competitors. We possess the technical and strategic experience necessary to allow us to connect you with multiple networks, verticals and publishers most suitable for you while delivering optimal placement and generating volumes of genuine sales.
It is also important to maintain a trusting relationship with your affiliate sites by making sure you are paying commission within the agreed-upon deadline. We believe that the key to a successful campaign is maintaining a strong relationship with your affiliates in order to help build their trust in your brand. That is the reason why our professionally trained experts use innovative strategies and relationships with other top affiliates to increase your sales and leads within a performance-based model.
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We can manage all aspects of an affiliate campaign for your business and know how to get affiliates motivated to sell your product. We know which affiliate networks are the best for your industry and we know how to build relationships that will lead to increased coverage of your product on these affiliate sites.